Packaging Design
OID
OID Skincare needed packaging with shelf presence — a cream-and-ink system across boxes, jars and cards that feels premium before the lid comes off.
The Challenge
OID’s formulas had loyal fans, but the packaging whispered. Competing creams shouted from the shelf while OID’s jars blurred together — and the unboxing felt like an afterthought.
The Approach
I designed a high-contrast cream-and-ink system: confident typography, generous white space and a repeating monogram. Every layer — jar, box, card, seal — was art-directed as one sequence.
Gallery
Deliverables
- Jar labels and box artwork
- Thank-you and routine cards
- Seals, tissue and unboxing details
- Photorealistic mockup set
- Supplier-ready production files
Outcome
The new packaging gave OID instant shelf authority. Owner Emilia Carter says products now feel more valuable — and customers perceive the brand the way she always intended.
“The packaging instantly made our products feel more valuable. It has significantly improved how customers perceive our brand.” — Emilia Carter, Owner, OID Skincare
