Brand Identity
Natura
A botanical skincare line needed an identity as calm as its formulas — a mark, palette and voice that feel grown, not manufactured.
The Challenge
Natura arrived with beautiful products and a forgettable look — stock labels that disappeared among competitors. The identity had to signal natural ingredients and quiet luxury without falling into green clichés.
The Approach
I built the system around restraint: a serif wordmark with generous spacing, an off-white and stone palette, and one botanical line motif used sparingly across every touchpoint.
Gallery
Deliverables
- Primary and secondary logo suite
- Colour and typography system
- Label and packaging fronts
- Brand guideline document
- Social avatar and template set
Outcome
Natura relaunched with packaging customers photograph and keep. Founder Maya Chen reports the new look finally mirrors the quality inside the jars — and retailers noticed.
“Every detail was considered, from the label to the box. Our shelves finally reflect the quality inside our jars.” — Maya Chen, Founder, Natura
